About Oh So Niche

By offering customisable gifting, thoughtfully selected for you, we encourage every woman’s unique journey to self-love and self-acceptance.

We augment those small moments of elation in the everyday and expand them into the wider experience of what it means to be you.

Welcome to Oh So Niche, where we believe there is no shame or guilt in putting yourself first – in fact, we think it’s absolutely necessary!

I’m Courtney, the heart behind this brand.

To give you a glimpse of who I am, imagine me in a room full of chaos, packing self-care kits with music in my ears and a smile on my face. Why? Because I know each of these packs will bring joy to someone, and that makes me happy!

My story is unique. I was a marketer for luxury brands, a job many would envy. However, I became increasingly depressed, filled with self-doubt and anxiety. I kept questioning the purpose of my work and its impact on people’s lives. What difference was I really making?

Like many people, the pandemic initiated a hard pause in a number of ways. Propelled from permanence, my colleagues and I were left bereft and bemused in March 2020, and my initial thought was, ‘What now?’

This period of aimlessness surprisingly allowed me to focus on my passions and goals, free from the distractions and assumed obligations of my pre-2020 life.

It compelled quiet – who was I? Who did I want to be? How was I hoping to amplify joy in myself and those around me?

Ultimately, my answer came from my relationships around me. In trying to comfort a work friend, I searched for a small gift that would convey all my good thoughts and wishes to her, perhaps bringing a small sip of comfort during an incredibly challenging period we were going through from a traumatic work incident.

Unable to find anything fitting, I created a gift from scratch. Soon, I was making gifts for other friends and family members.

In this process, I realised that many South African women carry immense stress and trauma, often with little room for self-care or healing.

This realisation gave me my purpose, and Oh So Niche was born.

Starting small and growing with my ideas, it is now a platform focused on empowering women to own their self-love journey by taking the time to reflect, heal, and build confidence in themselves – to live the life they strive for, and to become a part of a community of support and kindness.

By offering customisable gifting, thoughtfully selected for you, we encourage every woman’s unique journey to self-love and self-acceptance.

We augment those small moments of elation in the everyday and expand them into the wider experience of what it means to be you.

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